Live Webinar and Q&A:Uncovering the Benefits of
Local Search Marketing

Tuesday, January 27, 2015, at 12 noon EST
Jon Schepke JON SCHEPKE, CEO, SIM PARTNERS

As CEO of SIM Partners, Jon manages all day-to-day operations, helping drive the company’s business and product development, sales and marketing initiatives, partnerships, and strategic direction.

Shar Vanboskirk SHAR VANBOSKIRK, VP AND PRINCIPAL ANALYST, FORRESTER RESEARCH

Shar serves marketing leadership professionals. She is a leading expert on how businesses can leverage interactive marketing channels and technologies to drive sales and deepen customer relationships.

DESCRIPTION:

While many marketers using local search marketing today are seeing big benefits, many do not yet understand what a comprehensive local program entails and how to proceed. Local is a greenfield opportunity for marketers, as they embrace context as a way to create more effective brand relationships with customers and differentiate from competitors.

In this one-hour webinar, learn how multi-location brands are using local marketing automation tools to improve their quality of leads, increase brand awareness and lift over traditional search programs.

WHAT YOU’LL LEARN:

  • How multi-location enterprise brands are using local to drive real results
  • How to assess the local opportunity for your brand, using the Local Opportunity Matrix framework
  • How to proceed down the path toward contextual marketing through local marketing activities
  • The role of a local marketing automation toolset in a comprehensive local program
Study
STUDY: This November 2014 Forrester Consulting thought leadership paper, commissioned by SIM Partners, explores how multi-location marketers are using local to drive results.
SIMPartners
VIDEO: Shar VanBoskirk, VP and principal analyst, Forrester Research, discusses the local marketing opportunity for multi-location brands.