Uncovering the Benefits of Local Search Marketing

A Forrester Consulting Thought Leadership Paper Commissioned by SIM Partners

While many marketers using local search marketing today are seeing big benefits – such as improved quality of leads, increased brand awareness and lift over traditional search programs – many do not yet understand what a comprehensive local program entails and how to proceed. Local is a greenfield opportunity for marketers, as they embrace context as a way to create more effective brand relationships with customers and differentiate from competitors.

This November 2014 Forrester Consulting thought leadership paper, commissioned by SIM Partners, gives senior marketers a starting point for integrating local into their overall marketing programs as well as a head start down the path toward contextual marketing.

Get the full study:

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WEBINAR: Uncover the benefits of local search marketing during this live webinar with Jon Schepke, CEO, SIM Partners, and Shar VanBoskirk, VP and principal analyst, Forrester Research.
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VIDEO: Shar VanBoskirk, VP and principal analyst, Forrester Research, discusses the local marketing opportunity for multi-location brands.