Welcome to the age of the mobile consumer. Mobile devices are now an all-in-one for banking online and finding branches nearby for offline service. Retail banks need to be present during those near me moments of need. The Retail Banking Guide to Location Data Management, newly published by SIM Partners, shows retail banks how to attract mobile consumers to offline branches by treating location data as a competitive weapon.
Download this report to uncover:
- Why location data needs to be the foundation of your local marketing in the age of the mobile consumer.
- How to ensure that all the services of each branch are findable.
- How to combine location data with content to convert consumers to customers.