Brief: The Local Marketing Opportunity

by Shar VanBoskirk and Collin Colburn

Showcase your national brand where it matters most.

Now is the time to initiate a local digital marketing strategy; new technologies have lowered the barriers that previously made marketers shy away from the scale issues associated with local.

With nearly 80% of local shopping searches converting via mobile, technologies primed to handle issues of scale, and advertisers looking for incremental lift, local digital marketing can give marketing leadership professionals a leg up.

Download this report to understand the benefits that local digital marketing provides as well as how you can use search marketing to launch local digital operations.